An in-depth look at this brand experience & web design project we worked on with Eden River Equestrian
What we covered:
Brand Identity and Web Design Package:
– Brand Strategy
– Brand Design
– E-commerce Website
– Marketing Collateral
– Packaging design
About Eden River Equestrian:
Tracy Malone created Eden River Equestrian to help horse owners around the world find information, source ethical products and be part of a supportive community focused on conscious horsemanship. It is all about leaving a lasting legacy. And it also brings the best horse people together to make a profound impact on this world.
1. Brand Strategy:
We began the project by a 30-min Brand Consultation call. Once we were clear on what she required, we started off by having Tracy fill the detailed Brand Questionnaire. Although she had her business running before, we wanted to get a clear idea about her Business, Goals, long-term plans, etc. And also to help her get super clear on the foundation of her brand in terms of Services, audience, etc.
We then worked together on a collaborative secret Pinterest board to get an idea of how she visually images her Brand. Once this was done, we started working on the Moodboard (based on the strategy, questionnaire and visual board) to show her the Vibe and feel of her Brand. Upon approval, we were ready for the Design Phase.
2. Logo Design
Tracy wanted a logo t needto incorporate a feel of horses, the land/river, and the environment so it gives the feeling of gentle but capable, strong and kind, flowing and inviting.
Based on the Questionnaire and Moodboard, we presented 4 different concepts (each of which had Main Logo, Alternate Logo and Submarks) with a homework asking what exactly we wanted to hear back from her as Feedback.
Tracy immeditaly liked one of the concepts but with few tweaks. Below you’ll find the Final Approved Logo Concept Design.
3. Marketing Collateral
For Tracy, we had to design Web Elements and Marketing elements since she sells products for horses. For the Web Elements, we designed – Pattners and icons. aFor Marketing, we designed – E-book (for her opt-in), Business Card and Label Packaging design (for the Horse Spray Bottles).
4. Website Design
5. Brand Board
Are you ready to uplevel your Business?
If you’re ready to have a consitent and Strategic Brand that connects and Website that converts, let’s connect.